Abercrombie and Fitch CEO Mike Jeffries recently said that the company doesn’t make XL womens’ clothing and only hires ‘attractive people’ to work for them as a way of making the company exclusive. He said he doesn’t want unattractive, not-cool people wearing their clothing.
so, uh, maybe not the kind of thing you should say. or do.
this campaign called ‘Fitch the Homeless’ is a guy saying he wants to readjust their brand. he gave out A&F clothing to homeless people in LA. i’m all for sticking it to this brand because their policy is crazy, but i don’t like the idea of using homeless people as pawns for this kind of stunt.
still, if i was working PR for Abercrombie right now i’d just be rocking myself back and forth in the fetal position